crudeability:

Think you’re company is cool?  Ich dont zink soo!  

A Virginia based “ad agency for ad agencies” is cool.  So cool that they decided to start brewing their own beer - named after the agency - Work.

What better way than to treat the staff to Friday afternoon brewski’s of their own home brand ‘for a job well done’.  

They’ve branded everything from the bottles, to packaging to coasters!  And have carried the ‘for a job well done’ slogan through to their blog as well.

That’s how you add brand value throughout an agency.